There's $50K-$200K sitting in your CRM right now

Hey,

Before I build a single campaign for any client, I do one thing first.

I look at what they already have.

And every time — every single time — there's money sitting there. Unfollowed.

Proposals that were sent 3 months ago and never got a second email. Discovery calls where the founder said "let me think about it" and nobody followed up. Past clients who churned and were never re-engaged. Conference contacts sitting in a spreadsheet, untouched.

The average B2B agency follows up 1.3 times before giving up. But 80% of sales require 5+ follow-ups.

That means most of the pipeline you've already built — conversations you've already had, proposals you've already written — is just sitting there.

Here's the 30-minute play to recover it:

Step 1: The 5-Minute Audit

Open your CRM (or inbox, or spreadsheet — wherever your leads live). Find these 5 groups:

→ Proposals sent, never closed (last 6 months)

→ Had a call, no follow-up (last 6 months)

→ Replied positive, went cold (last 6 months)

→ Past clients, no active project (last 12 months)

→ Event/conference contacts (last 12 months)

Count them. Write down the number next to each group.

Most founders find 40-100+ leads across these 5 groups.

Step 2: Prioritize by Close Probability

Don't contact all of them at once. Start with the warmest:

1. Past clients (they already trust you and already paid you)

2. Proposals sent (they were interested enough to ask for a proposal)

3. Had a call (they gave you their time)

4. Positive replies (interest was there, timing wasn't)

5. Event contacts (weakest connection, needs warming)

Step 3: Send the Right Message

For past clients:

"Hey [name] — it's been a while since we wrapped [project]. How's [specific area] going? Any new challenges on the horizon? No agenda — just checking in."

For proposals that stalled:

"Hey [name] — we put together a proposal for [project] back in [month]. Is [the problem] still something you're looking to solve? If it's changed, no worries. If it's still relevant, I have some updated ideas."

For calls with no follow-up:

"Hey [name] — I owe you a follow-up from our call back in [month]. Is [challenge they mentioned] still on your radar? I've been doing work in this area and have some ideas that might help."

That's it. No pitch. No "circling back." Just a human message.

What to expect:

From a 30-minute session:

→ 5-15 messages sent

→ 3-7 replies within a week

→ 1-3 calls booked

→ $15K-$75K in pipeline reactivated

I've seen founders book a $15K/month retainer from a lead that sat in their pipeline for 4 months. The lead said, "I was waiting for someone to follow up."

The deeper problem:

The dormant pipeline recovery works. But it only works once.

The real question is: how do you make sure leads never go dormant again?

That's what the flywheel does. LinkedIn content keeps you visible. LinkedIn outreach starts conversations. Cold email fills the top of the funnel. The newsletter nurtures everyone who isn't ready to buy yet.

When all 4 channels run consistently, leads don't go dormant — they stay warm until the timing is right.

I sent the full Dormant Pipeline Recovery Playbook to everyone who commented on my LinkedIn post yesterday. If you want it:

→ Reply to this email with "DORMANT" and I'll send it.

Keep dominating,

Tanyo