In the world of AI, we need more first-party data.
Here’s what I do to gather it.
Right after someone subscribes to a newsletter/lead magnet, the page redirects them to a survey that asks a few questions about:
The size of their business
What they are struggling with
Their niche/industry
The answers to these questions give you an excellent overview of who your audience is, what they are struggling with, and how you can help them.
Then, based on that data, you can do the following things:
Hyper-personalized outreach.
Improve your content to make sure you’re educating your audience and solving problems for them.
Create persona-specific sequences and offers that you send to relevant subscribers.
Use the data to get relevant sponsors and affiliates.
The best part is that the entire setup takes less than 10 mins.
You create the survey once, and you gather the data forever.
You'll know more about your subscribers in two weeks than most founders learn in two years.
And you'll make more money because you're finally talking to people about what they actually want to buy.
If you need help creating a subscriber survey, book a time here, and I’ll help you.
Tanyo