Before we start, I wanted to let you know about something.
I’m launching a brand-new service (completely DFY newsetters at very affordable prices).
Now, back to the regular newsletter.
Your email list grows, but revenue doesn't.
You're capturing leads.
They're disappearing into a black hole between signup and sale.
Thousands of subscribers are sitting in your ESP doing nothing.
Here's the infrastructure gap nobody talks about.
The 4-Sequence Foundation
Most founders think email marketing means sending a weekly newsletter.
Write something valuable.
Hit send.
Hope subscribers eventually buy.
This is how $47 digital products get sold.
Not $15k coaching packages.
The trust required to spend five figures with someone takes time.
A single newsletter every week cannot build that trust systematically.
You're leaving the relationship-building to chance.
Some subscribers might see enough emails to trust you.
Most won't.
The founders scaling past $100k per month have something different.
Four automated sequences that run without them touching anything.
Welcome flow. Nurture sequence. Sales sequence. Re-engagement campaign.
These sequences create a predictable journey from "just subscribed" to "ready to buy."
The mechanism is simple.
Every new subscriber gets the same foundation of trust-building content.
Every prospect sees your case studies and objection-handling.
Every cold subscriber gets pulled back in.
You're not hoping the timing works out.
You're engineering it.
The Playbook
Build your welcome flow first.
3-5 emails that introduce who you are, what you believe, and how you help.
New subscribers should hear from you within minutes of signing up.
Not weeks.
Create your nurture sequence second.
Teach your framework.
Share your philosophy.
Address objections before they come up.
5-7 emails that position your methodology as the solution.
Write your sales sequence third.
Not one pitch email.
A series that presents your offer, shares proof, handles hesitations, and asks for the sale multiple times.
Set up re-engagement last.
For subscribers who have stopped opening.
A 3-email sequence that gives them a reason to pay attention again or cleans them off your list.
Once built, these run forever.
Every subscriber goes through the same journey automatically.
Keep dominating,
Tanyo
How I Can Help
Reply to this newsletter if you have any questions - I respond within 24 hours to every reader.