Not Generating Any Revenue From Your List?

Last week, I talked to an agency founder who scaled to $1M ARR in 90 days.

Team of 10.

LinkedIn content crushing it.

Three service offerings all at capacity.

Then he mentioned something in passing: "Yeah, we have about 400-500 emails we've collected. Never really done anything with them."

I did the math in my head.

If just 5% of those emails converted to his $3K service, that's $60K-$75K sitting on the table. For free.

This isn't hypothetical.

And if you're reading this, there's a 73% chance you're making the same mistake.

Here's what he told me: "What we write is quite technical. It's not just storytelling."

Sound familiar?

This is the exact excuse for keeping your email list at zero revenue. And it's completely backwards.

Your technical expertise isn't a weakness. It's your moat.

Here's why: Technical content = high barrier to entry = less competition = higher perceived value.

Your LinkedIn audience already proves people want your technical insights.

They're literally following you for it.

The "technical" newsletters that print money:

You know what readers actually want?

Predictability in technical content.

Tim Ferriss sends the same 5-bullet format every Friday.

Morning Brew uses the same structure daily.

They're worth $75M+ because of it.

Your template could be:

Same structure. Every week. Your readers will thank you for it.

"I'm not sure if it's compliant to email these people."

Here's the truth about that list of 400-500 emails collecting dust:

Bucket 1: Lead magnet opt-ins

These are GOLDMINE contacts.

They downloaded your playbook.

They showed buying intent.

You have explicit permission.

Bucket 2: "Notify me" from launch pages

IMPLIED consent for updates.

They literally asked you to contact them.

Bucket 3: Demo requests

HIGH intent.

These should already be in a sales sequence.

Don't blast everyone at once.

That's amateur hour.

Start with Bucket 1 - your cleanest consent.

Send value immediately.

For Bucket 2, send a re-permission email:

Subject: "You're on our list (here's what that means)"

Body: "You asked us to notify you when we launched [X]. We're now also sending weekly insights on [AI automation/outbound strategies/whatever your niche is]. Want in? Click here to confirm."

Result: 40-60% will re-engage. And you have a CLEAN list.

From this point forward, the flow is simple:

Lead magnet → Survey (What's your biggest challenge with [topic]?) → Welcome sequence → Newsletter

Use those survey answers to segment for relevant content.

Someone interested in outbound gets different emails than someone focused on content strategy.

"We post a lot of LinkedIn content. We need someone dedicated to this."

You don't need more time. You need a content recycling system.

Your LinkedIn posts are already 60% of your newsletter done.

Here's the workflow that works:

Monday: Drop links to your LinkedIn posts from the past week in Slack/WhatsApp. Add 3-5 bullet points of what you're working on. Takes 10 minutes.

Tuesday-Wednesday: Your ghostwriter/AI expands posts into newsletter format, adds structure, pulls in your voice.

Thursday: You review and approve. 15 minutes max.

That LinkedIn post about your Clay workflow? That's next week's newsletter.

The thread on AI automation mistakes? That's the following week.

You're already creating the content. You're just leaving it to die on LinkedIn's algorithm instead of owning the distribution.

The team leverage play:

Your content writers already research for LinkedIn clients.

Same research → 2 outputs (LinkedIn post + newsletter section).

Add it to the SOP: "When creating client workflow, document for newsletter."

One research session. Double the output. Zero extra time.

"We're launching an info product Q1. Should we wait?"

Hell no.

Build the list NOW.

Monetize when you launch.

Here's the play:

Phase 1 (Now - December): The Soft-Sell

Your newsletter goal right now isn't selling. It's positioning.

No hard agency pitches (you're near capacity anyway). Pure value + strategic positioning.

Every newsletter includes:

Meanwhile, you're segmenting readers by:

Phase 2 (Q1): The Launch Amplifier

When your info product drops, you have:

Launch to your email list BEFORE LinkedIn.

Expected result: 5-10% conversion on a $500-$2K product = $12.5K-$50K from your first launch.

And that's conservative.

Let's do the math on what your empty email list is actually costing you.

The 90-Day Calculation:

Translation: 50 leads × 40% email capture × 20% lift = 4 extra clients per quarter

At $3K-5K average deal size = $48K-$80K in 90 days.

And you're building an asset that compounds:

Each one costs $0 to reach vs. $50-200 for cold outbound.

The newsletter you don't send today costs you $500-800 next quarter.

You have three options:

Option 1: Keep ignoring email

Cost: $40K-80K/quarter in missed revenue

Option 2: Hire in-house

Cost: $4K-6K/month + 3 months to find/train someone + they still need to learn your voice

Option 3: Partner with a specialist who's done this 50+ times

Cost: $2K/month, start in 2 weeks, month-to-month

If you're sitting on 200+ emails and haven't sent a newsletter, let's talk.

I'll do a free audit of your current setup and show you the exact 30-day activation plan for your list.

No pressure.

No six-month lock-in.

Just a conversation about turning your dormant list into your most profitable channel.

Book a call here or reply to this email.

Keep dominating,

Tanyo