Had a call with a consultant who's been putting off creating an email newsletter for himself for years.
He wanted to jump straight into a weekly newsletter.
Big mistake.
Here's why creating a lead magnet (like an email course) should be first on your agenda before you launch a newsletter:
Problem #1: Newsletters disappear
You spend 2 hours writing Tuesday's newsletter.
Someone reads it on Wednesday (maybe).
By Thursday, it's buried in their inbox.
Problem #2: No promotional strategy
"How do I get people to sign up?" he asked.
Exactly.
A newsletter is just content.
An email course is a promise.
"5-Day Agency Transformation Guide" vs "Weekly Agency Tips"
Which one would you click?
The email course also has one key advantage - you create it once, and you can distribute it forever.
Every webinar, every LinkedIn post, and every conversation becomes a chance to promote your course.
It's a digital asset, not just a “nice-to-have” content.
Here's how you can build yours:
Pick your best framework.
Turn it into a 5-day email course.
Day 1: The Problem
Day 2: Your Method
Day 3: Case Study
Day 4: Implementation
Day 5: Next Steps
Create the landing page, set the automation once, and then promote it everywhere, forever.
Keep dominating,
Tanyo
P.S. Want my help getting more leads and sales from your email list? Book a Call Here