You raised capital to scale fast.
Hired quickly.
Delegated everything.
Email marketing went to whoever had bandwidth.
Usually someone already juggling three other channels.
They're good at their job.
But email becomes the neglected stepchild while they chase social algorithms and rising ad costs.
"We should email more often" stays on the meeting agenda.
But never gets prioritized because there's always a bigger fire.
Meanwhile, your subscribers forget why they joined.
Weeks pass without contact.
When you finally send something, it feels like reintroducing yourself.
This is List Neglect.
Every missed touchpoint costs you revenue.
Someone ready to buy moves to a competitor who stays consistent.
You're leaving money on the table while burning cash on channels you don't control.
Here's what works instead.
Create one Authority Asset this week.
Something valuable enough that people want it. Not another generic checklist. Show them your unique approach to their biggest problem.
Default to weekly sends.
Pick a day. Send every week. No exceptions. Consistency beats perfection.
Give new subscribers first-week wins.
Don't make them wait for value. Show them your methodology immediately so they understand why you're different.
Your email list becomes your most predictable revenue channel.
Direct access to people who chose to listen.
No algorithm decides who sees your message.
No rising costs eat your margins.
Just reliable communication with prospects who already know your name.
Keep dominating,
Tanyo
P.S. Book a Call Here if you want to hire me to grow, monetize, and engage your list.