A few months ago, I received email newsletters from two massive B2B companies.
Both were in my spam folder.
Why?
They skipped the most critical step in email marketing: the welcome email.
When someone joins your list, and the first message they get is a newsletter, email providers like Gmail get suspicious.
No relationship.
No previous engagement.
Straight to spam.
Here's how to fix it:
Create a simple welcome email that:
Encourages a reply (asks a question)
Sets clear expectations ("You'll get value-packed emails every Tuesday")
Directly asks them to move you to their primary inbox
Includes 1-2 links to your best content
Requests they add you to their contacts
Bonus: Make sure you compress any image files, so your entire email is less than 120KB. Otherwise, you might end up in the spam folder.
From working with 200+ clients, I've found that roughly 1 in 10 people will reply to a good welcome email.
That reply signals to email providers that people WANT your content.
These two tricks - adding a welcome email and compressing any image files you have will have a positive impact on your deliverability.
This means more people will open your emails, click on your CTAs, and buy your products and services.
Keep dominating,
Tanyo
P.S. Want my help getting more leads and sales from your email list? Book a Call Here