If you’re using organic content to grow your list, you need a lead magnet.
“Subscribe to my newsletter” simply won’t work as a CTA.
You need a great opt-in offer that your target audience responds to.
Most of the founders I talk to agree with this, yet they are not sure what type of lead magnet to create.
Here are a few options:
An educational email course - this works well if you have a coaching/community offer on the back end because it ties in well.
An assessment/quiz - this works well if you’re doing consulting/offering high-ticket services and you want to segment the prospects.
A checklist - this works well if you have a services offering because you can solve a very narrow problem that ties well to your solution.
A complete guide - this works well if you have a very sophisticated audience that needs a lot of information (that’s why a lot of enterprise companies share original reports).
All of these would work - you just need to figure out which one has the best content market fit for your audience and launch it.
Keep dominating,
Tanyo
P.S. Want my help getting more leads and sales from your email list? Book a Call Here