Most founders think newsletter loyalty comes from great content.
Wrong.
Rippling cracked the code with something most companies ignore - physical touch.
They run 4 different newsletters for different audience segments:
"I'm Telling HR" for HR professionals
"The IT Factor" for IT professionals
"Spendsetters" for finance professionals
"First Principles" for startup founders
Standard segmentation strategy.
Nothing groundbreaking there.
But here's what made them different.
When I subscribed to "I'm Telling HR" as one of the first 500-1000 subscribers, they sent me a branded T-shirt with the newsletter name.
Not a digital freebie. Not a PDF guide. Not a discount code.
A physical T-shirt I could touch, wear, and remember them by.
Why this works so well:
Physical items create emotional attachment.
Every time I see that T-shirt, I think about Rippling.
Here's how you implement this today:
Pick your top 100-500 most engaged newsletter subscribers.
Order custom branded merchandise for $3-7 per item.
T-shirts, mugs, stickers, notebooks.
Ship them with a handwritten note saying "Thanks for being one of our first supporters."
Your subscribers will feel special, remember your brand, and become your biggest advocates.
Keep dominating,
Tanyo
P.S. If you want to get a world-class authority asset for your company, let’s chat. I’ve helped clients add +1000s of subscribers to their lists with these assets.